In 1990, Professor Joseph Nye defined soft power as the ability to persuade, rather than coerce, others to reach a desired outcome. Since then, countries around the world have invested in their cultural and moral reputations abroad and have focused ...
As more people move into the middle class in China, disposable income spent on goods and services will only increase. But disposable income extends far beyond goods and services, and to date some 300 million more people in the world ...
Xiaomi is outselling Apple in the Chinese smartphone market, and recently announced its plans to expand globally. You may be asking: “Xiao-who?” Well, here is an introduction to the hottest tech company in China, their blueprint for expansion, and what ...